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Sawtooth Software - Conjoint Analysis

Vendor Website Conjoint Analysis
Description

Conjoint (trade-off) analysis is one of the most widely-used quantitative methods in Marketing Research. It is used to measure preferences for product features, to learn how changes to price affect demand for products or service, and to forecast the likely acceptance of a product if brought to market.

Rather than directly ask survey respondents what they prefer in a product, or what attributes they find most important, conjoint analysis employs the more realistic context of asking respondents to evaluate potential product profiles.

Licensing Unit to be determined
Product Review Status OSL is currently accepting user requirements information. OSL is researching this product but we will not proceed with negotiations for a license agreement until user requirements increase to a level that would justify obtaining a license.
Product Added to List

FEBRUARY 1, 2017

User Emails Received 1
Estimated Product Users 3
Information Last Updated

FEBRUARY 1, 2017

This information will be updated as new information becomes available.

Support

Campus Help Desk
801.581.4000 x 1

Hospital Help Desk
801.587.6000

Knowledge Commons
Marriott Library (level 2)
801.581.6273


Pick-Up Location

Knowledge Commons
Marriott Library (level 2)
295 S 1500 E
Salt Lake City, UT 84112
801.581.6273

Pick-Up Hours

Knowledge Commons closes 15 minutes prior to the Marriott Library


Contact Us

M-F 8am-5pm
(closed holidays)

Phone: 801.581.4000 x 1
software@utah.edu

Last Updated: 7/30/18